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Helikon Gabrovo always feels as a good bookshop should: cozy, welcoming and excited about its stock. The titles are well catalogued and arranged thematically and there is enough space to move around or sit with a book. The shop boasts modern design and active community involvement. It hosts on regular basis concerts, book presentations, readings and signings, which attract many members of the local community. Following the general chain's policy, Helikon Gabrovo runs regular sales and promotion campaigns, from conventional stationery before the start of the new school year to specialized literature and various bestsellers, children's and reference books .