Best Shopping in Sofia City Center

Local Recommendations from our My Guide Bulgaria team

Nowadays Bulgaria has transformed into one of the hottest shopping destinations in Southeastern Europe. Most of the top international brands are present on the market. Sofia of course, is one of the best places to shop!

Along with the fancy malls and departments stores where the most popular international brand names are presented, there are many small shops and trendy boutiques also, which can be found on small streets everywhere. Foreigners find them even more attractive and pleasant. The busy shopping streets in the big urban centres are overrun with outlet stores where one can buy the most fashionable jackets, jeans, shirts or shoes. But most importantly, everything is less expensive here, even the Gucci ties .....