Etara is an architectural and ethnographic complex, the first of its kind in Bulgaria. It was built 50 years ago in the heart of the Stara Planina mountain near the town of Gabrovo and about 50 km from Veliko Turnovo. Etara is an open air museum dedicated to the lifestyle, customs and culture as well as the craftsmanship of our ancestors from a few centuries ago. The complex spreads on 17 acres of land and features over 50 objects including houses, workshops and water installations. You will be able to see architecture from the Bulgarian Revival period, crafts and products from the time when Gabrovo was referred to as 'the Bulgarian Manchester', live customs, rites and rituals if you visit at a time of festival or celebration. Etara offers an extensive list of interactive programs such as hobby and training courses, weekend programs and the annual International Crafts Fair in September. There is a paid parking lot at the south entrance to the complex as well as convenient regular public transport connections (bus route Rusevtsi-Elovitsa and the No1 bus).

There is a hotel and a couple of traditional restaurants and cafes in Etara but Veliko Tarnovo is only a short drive away if you wish to have more accommodation and dining options to choose from.